Baseball affiliate programs are an absolute home run if you want to turn your passion for sports into passive income.

Turns out there’s a whole lot of money in the baseball niche. Our affiliate marketing statistics show that the average sports & outdoors website — of which baseball is a part — earns nearly $5,000 per month.

The global baseball apparel market is also enormous. It’s expected to be worth over $614 million in 2023 and is set to reach $850 million over the next decade.

Unsurprisingly, much of that revenue stems from the US, where baseball is the third-most-followed sport.

They don’t just watch baseball — they spend money in the process. According to a September 2022 LendingTree survey, one in four Americans planned some sort of baseball-related expenditure in the coming fall, with top expenses including:

Game tickets
Baseball merchandise
Sports betting
Baseball streaming packages
Fantasy baseball

And fandom is only one route to earning commissions as a baseball affiliate. Over 15 million Americans aged 6+ play baseball. Those people need to buy all kinds of baseball gear, from apparel and footwear to bats and gloves.

Ready to enter the affiliate marketing big leagues? Read on for our data-backed roundup of the best baseball affiliate programs…

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1 X Bats

X Bats is one of the biggest names in the wood bat product category, focusing solely on manufacturing professional-grade maple, birch, and ash baseball and softball bats.

The company has created custom bats for 300+ Major League Baseball (MLB) hitters. It guarantees to use the same quality wood billets for “everyday customers” as it does for the pros.

X Bats runs an in-house baseball affiliate program. It pays a flat 10% commission on all sales originating from your affiliate links within 90 days — a longer cookie window than most other partner programs.

Signing up for the program takes less than a minute via a simple online form. Once registered, you can immediately paste your unique affiliate link onto your website to start generating clicks and sales.

To help you out, X Bats provides all the resources you need, including suggested copy, HTML code, and premade banners.

URL: X Bats affiliate program
Commission rate: 10% per sale
Cookie duration: 90 days
Products/Services sold: Popular wood bats, apparel, accessories
Payment methods: Check
Market(s): Unlisted

2 MLB Shop

As the name suggests, MLB Shop is the official MLB store, selling merchandise from all 30 American League and National League teams. It also stocks a wealth of team-specific memorabilia and collectibles, including hundreds of game-used items.

The site offers a simple, hassle-free returns policy, allowing customers to request a full refund within 100 days of the product’s shipping date.

Sign up for the MLB Shop affiliate program via Impact Radius. It offers a seven-day cookie window and a flat 8% commission rate.

Affiliates can leverage various marketing tools and resources, including a detailed product catalog, exclusive promotional opportunities, and deep linking to specific products and category pages.

URL: MLBShop affiliate program
Commission rate: 8% per sale
Cookie duration: 7 days
Products/Services sold: Official Major League Baseball merchandise, baseball collectibles & memorabilia
Payment methods: PayPal, check, direct deposit, wire transfer, ACH
Market(s): US, CA, MX

3 B45 Baseball

B45 Baseball is a pioneer in yellow birch baseball bats. We’re no experts, but B45 says yellow birch offers various benefits for baseball hitters, with superb hardness and flexibility leading to a significantly lower breakage rate than standard bats.

The company has fantastic brand recognition thanks to high-profile relationships with a host of MLB stars, including Eduardo Escobar, Ketel Marte, and Ender Inciarte.

Find B45’s baseball affiliate program through Affiliatly. It pays a 10% commission on all sales, with commission payments issued via PayPal on the last day of each month.

URL: B45 Baseball affiliate program
Commission rate: 10% per sale
Cookie duration: Unlisted
Products/Services sold: Popular wood bats, gloves, baseball gear
Payment methods: PayPal
Market(s): US only

4 Baseball Savings

Baseball Savings is an online store owned by The Golf Warehouse that sells thousands of baseball-related products from top brands like Easton, Louisville Slugger, Mizuno, and Nike.

The website also stocks a great selection of NCAA and MLB apparel. Customers get free shipping on orders over $99.

The Baseball Savings affiliate program, managed through CJ Affiliate, offers a one-day cookie window and a default 1% commission rate per purchase.

That stacks up poorly against most other partner programs in the baseball niche — but with CJ Affiliate reporting a three-month EPC of $39.54, there’s clearly money to be made here.

To help you out, Baseball Savings provides access to a daily product catalog and a dedicated affiliate program management team.

URL: Baseball Savings affiliate program
Commission rate: 1% per sale
Cookie duration: 1 day
Products/Services sold: Baseball equipment, baseball gear
Payment methods: Check, direct deposit, Payoneer
Market(s): US only

5 No Errors Sports

No Errors Sports started in 2004 with a mission to design and manufacture baseball and softball bags offering more features, durability, and aesthetic appeal than the competition. Since then, the brand has branched out into other baseball categories, including gloves and apparel.

Most No Errors products carry a one-year warranty. The company also offers a 15% discount on orders of 12+ bags, provided at least 10 are the same design and color.

No Errors runs an in-house affiliate program. To join, just type your email into the form on the No Errors affiliate landing page.

The program pays a flat 5% commission on all sales. Also, it offers 2% second-tier commissions on sales made by other affiliates you refer to No Errors.

Once approved as a No Errors affiliate, you’ll get access to the brand’s affiliate dashboard, containing various marketing materials to share via your website, email newsletters, social media channels, and other platforms.

URL: No Errors Sports affiliate program
Commission rate: 5% per sale
Cookie duration: Unlisted
Products/Services sold: Baseball & softball bats & backpacks
Payment methods: Unlisted
Market(s): US only

6 Hitting Performance Lab

Hitting Performance Lab is an online baseball coaching program that helps younger players improve their hitting performance and speed.

It was created by Joey Myers, a former Division-1 baseball player at Fresno State and member of the American Baseball Coaches Association. Over 18,000 coaches across the US have purchased Joey’s various books, online video courses, and resources.

Hitting Performance Lab claims to offer one of the highest-converting affiliate programs in the baseball and softball niche. It offers a 30-day cookie window and a generous 50% commission per sale.

With the website’s average sale per customer standing at $26.38 over the past year, you can expect to earn approximately $13 per conversion. And with a refund rate of less than 2%, you should retain the vast majority of commissions you generate.

Hitting Performance Lab offers a wealth of affiliate resources, including banners, product images, pre-written email sequences, and exclusive promotional opportunities.

URL: Hitting Performance Lab affiliate program
Commission rate: 50% per sale
Cookie duration: 30 days
Products/Services sold: Instructional videos
Payment methods: Check, wire transfer
Market(s): US only

7 Baseball Monkey

Baseball Monkey is a baseball equipment retailer owned by MonkeySports, a sporting goods company that also operates 11 US retail stores and various other sports-related ecommerce sites.

The website sells baseball gear across multiple product categories, including bats, gloves, footwear, and apparel. It offers a price-match guarantee and a three-month return period on all purchases.

Baseball Monkey’s affiliate program is managed through the Pepperja m network. It offers a 30-day cookie window and pays 2% commissions on all sales.

URL: Baseball Monkey affiliate program
Commission rate: 2% per sale
Cookie duration: 30 days
Products/Services sold: Baseball equipment
Payment methods: Check, direct deposit, PayPal
Market(s): US only

8 Wilson

Wilson has been manufacturing and selling premium baseball gear for over a century.

The brand stocks hundreds of baseball products, including gloves, baseballs, gear bags, and protective equipment. It also owns the iconic Louisville Slugger brand — the official bat of Major League Baseball. Wilson offers free shipping on all $50+ orders.

Wilson’s affiliate program is available through two affiliate networks: FlexOffers and Impact Radius.

Impact offers the most attractive terms thanks to its higher commission rate, although both networks have a 30-day cookie window. According to Impact, Wilson has a 30-day EPC of $0.23.

Wilson affiliates can access various marketing materials and tools, including deep product linking and unique promotional codes.

Network	Commission	Cookie	Market	URL
Impact	8%	30 days	US, UK, FR, DE, ES, IT	Sign Up
FlexOffers	6.4%	30 days	–	Sign Up

Products/Services sold: Baseball equipment

9 Fanatics.com

Fanatics.c om sells officially licensed products from various sporting series, including MLB. The website carries 500,000 items across a range of categories, from jerseys and shirts to hats and memorabilia.

Renowned for its customer service, Fanatics.com offers a “jersey protection” scheme that allows fans to replace their jersey if their favorite player switches teams.

Sign up to promote Fanatics through the Impact network. The retailer’s affiliate program has a seven-day cookie window and a default commission rate of 8% (increasing to 15% per sale on select soccer merchandise). Impact reports a 30-day EPC of $0.34.

Affiliate partners can access a wealth of marketing materials, including banners, text links, and unique promo codes.

URL: Fanatics affiliate program
Commission rate: 8% – 15% per sale
Cookie duration: 7 days
Products/Services sold: MLB merchandise, sports collectibles, sports memorabilia, fan gear
Payment methods: PayPal, check, Wire transfer, direct deposit, ACH
Market(s): Global

10 JustBats

As you probably guessed, JustBats sells… just bats. The website stocks hundreds of baseball and softball bats from big brands like B45, Louisville Slugger, and Mizuno. It offers free shipping on all orders.

JustBats is a subsidiary of Pro Athlete, which also owns JustGloves, JustPaddles, and baseball lifestyle apparel brand Routine.

Promote JustBats by joining its affiliate program on the Refersion network. It offers a 30-day cookie window and pays commissions of 4% – 10% per sale, depending on volume.

JustBats is happy to work with website owners and social media influencers, provided their content is relevant to the site’s products. All applications are reviewed and responded to within five business days.

URL: JustBats affiliate program
Commission rate: 4% – 10% per sale
Cookie duration: 30 days
Products/Services sold: Baseball bats
Payment methods: PayPal, Trolley, gift card
Market(s): US only

11 DICK’S Sporting Goods

DICK’S Sporting Goods was originally a fishing tackle shop. Things have changed since then, with the company operating 850+ physical stores and generating billions of dollars in annual revenues.

DICK’S stocks a vast selection of sporting products across various sports, including hundreds of baseball bats, mitts, baseballs, and cleats.

Want to promote DICK’S Sporting Goods? Sign up for its affiliate program on the Impact network.

Affiliate partners earn 2% commissions on all sales that convert within the three-day cookie window, with Impact reporting a 30-day EPC of $0.11. However, be aware that sales to repeat customers are non-commissionable.

The retailer provides a wide range of marketing resources, including a detailed product catalog and exclusive promotional codes to boost conversion rates.

Got a large social media audience? DICK’S is happy to work with influencers, so this affiliate program could be a fantastic fit.

URL: DICK’S Sporting Goods affiliate program
Commission rate: 2% per sale
Cookie duration: 3 days
Products/Services sold: Athletic equipment, apparel, footwear, accessories
Payment methods: PayPal, check, Wire transfer, direct deposit, ACH
Market(s): US only

Read more:

How to Start a Sports Blog

Conclusion

There’s no shortage of high-quality baseball affiliate programs. We haven’t even discussed popular programs like Baseball Express or Baseball Rampage (not to mention the ubiquitous Amazon, which sells 100,000+ baseball-related products).

Why didn’t they make the grade? Because we only wanted to give you the very best partner programs. All killer; no filler.

To do that, we looked at the baseball affiliate programs being promoted by 15 of the most popular baseball affiliate sites, including Bat Digest, Baseball Bible, Honest Baseball, and The Baseball Diamond.

All those sites earn a ton of passive income from these programs — and you can do the same. You just need to follow their lead and create your own authority site.

That’s where we come in. At Authority Hacker, we’ve built affiliate sites in hundreds of niches, and we’d love to share our learnings with you.

Sign up for our free training today to discover our seven top tips for launching high-converting authority sites, including how to generate backlinks without paying a single cent.

See you there!