12 Best Casino Affiliate Programs of 2024 (Top Offers)

This roundup is going to shake things up a little bit because we look at some of the best casino affiliate programs out there.

And when we say “casino,” we mean in the online sense and not the “Las Vegas hotel” sense.

Some affiliates treat the online gambling niche as being completely taboo. And some affiliates make ludicrous amounts of money promoting programs in this niche.

Which route you take is entirely up to you – we’re just here to inform you.

Like the fact that this industry is going to be worth north of US$90 billion by 2024.

Several states in the US have laws that forbid online gambling; however, some people still find ways to participate in online gambling despite these regulations.

And that there’s one specific provision in some casino affiliate programs that you need to watch out for.

Intrigued?

You should be.

Casino Affiliate Programs

1. Betsson Casinos
2. BitStarz Casino
3. Bet 365
4. Ace Revenue
5. Casumo Casino
6. Genesis Casino
7. Cashmio
8. Bao Casino
9. Golden Star Casino
10. Cloudbet
11. Mr. Green
12. Slots Empire

1 Betsson Casinos

Multiple casino brands operate under the Betsson umbrella, including Betsafe, Casino and Star Casino.  They’ve been in the casino game for over 50 years, so you’re dealing with an established brand. 

Players can choose from dozens of classic slots and table games or a range of live casino games.  One note is that they’re focused on the European market, which means US players are out of luck.

Their affiliate program operates on a revenue share basis, and you can also get paid for signing up sub-affiliates. If you have plenty of skin in this niche, you can apply for their exclusive CPA program, where you get paid once for all new players/depositors.

• URL: Betsson affiliate program
• Commission: 20% – 30% revenue share
• Suitable for US Market: No
• Negative carryover: No
• Cookie duration: 30 days

2 BitStarz Casino

BitStarz has earned a reputation for not only providing an enjoyable casino experience but a safe one too. Based on that and their top-notch customer service and live chat support, you can factor in that they get many positive reviews from players. 

BitStarz is a mobile-friendly casino that offers slots and live games, and you can pay for many of these games with cryptocurrencies, but not all of them.

New players who deposit at least £20, €20, or $20 are entitled to a welcome package, including a 100% matching bonus for whatever amount you deposit. 

So how well do they take care of their affiliates? You can earn up to a 40% revenue share, and they’re happy to have their offers promoted via email or Skype, so you don’t even need a website.

• URL: BitStarz affiliate program
• Commission: Up to 40% revenue share
• Suitable for US Market: Yes
• Negative carryover: No
• Cookie duration: 30 days

3 Bet 365

Even people who don’t visit casino sites will have heard of Bet 365.  That’s because they’re one of the world’s largest online casinos and one of the most popular.

US players are welcome, so that’s one major box ticked in their favor. Along with all the usual slots and other casino games, Bet 365 offers roulette, blackjack, and baccarat via a video stream with a real dealer.

This site is also fully mobile, so you’re not tied to a desktop or laptop and can enjoy your games on a smartphone or tablet.

Bet 365 usually garners pretty positive reviews, so they’re obviously doing something right.

Unlike the sliding scale, other casinos offer, affiliates get a flat 30% revenue share.  In addition to this, Bet 365 also operates a negative carryover on affiliate accounts, so bear that in mind when signing up.

• URL: Bet 365 affiliate program
• Commission:  30% flat revenue share
• Suitable for US Market: Yes
• Negative carryover: Yes
• Cookie duration: 45 days

4 Ace Revenue

Ace Revenue is a little different in that it’s not a casino in and of itself. Instead, it’s an “umbrella” affiliate program covering a number of online casinos such as Silver Oak, Captain Jack, Slot Madness, and Royal Ace, for example.

Players get to enjoy all the usual games such as slots, poker, video poker, and table games such as roulette. US players are also more than welcome on all of their partner sites. 

What also sets Ace Revenue apart from its competitors is that they pay lifetime commissions.

Once signed up, you can earn either a 35% or 45% revenue share, but they also offer a two-tier program so you can get paid up to 5% for your sub-affiliates. Ace Revenue is also happy to discuss tailored CPA offers for high-performing affiliates.

• URL: Ace Revenue affiliate program
• Commission:  Up to 45% revenue share
• Suitable for US Market: Yes
• Negative carryover: No
• Cookie duration: Lifetime

5 Casumo Casino

Casumo Casino stands out from the crowd because, unlike so many of its competitors, its site doesn’t look like it traveled forward in time from 1998. In addition to the modern design and interface, you can enjoy a live casino experience with real dealers for your blackjack, Texas Hold’em, roulette, and baccarat game. They also offer a wide selection of games from third parties like Microgaming, Bally Barcrest, Elk Studios, etc. 

Casumo has an in-house game called Topwheel Treasures, where you spin the wheel for prizes like on game shows.

In terms of regular games, players get points for every game-related action they take, which they can redeem for free spins, a bonus on their deposit, or some extra cash straight into their account.

As an affiliate partner, you’ll get a revenue share of between 25% and 45%, depending on how many players you sign up. The top tier revenue share of 45% is reserved for affiliates who can refer at least 50 new customers.

• URL: Casumo Casino affiliate program
• Commission:  Up to 45% revenue share
• Suitable for US Market: No
• Negative carryover: No
• Cookie duration: 30 days

6 Genesis Casino

Genesis Casino caught our attention because they make a genuine effort to add some excitement to what they do. They even do a bit of content marketing storytelling on their site, which is novel. But they’re also not sitting there going, “Yeah we’re here…so give us money”.

What can players expect?

Genesis Casino offers 1,300 different games, including online slots, video poker, and all your usual favorites. They also offer a live casino experience, including several flavors of roulette.  However, mobile gamers will have to use a browser because Genesis does not currently offer a dedicated app for their casino.

Most affiliates will earn their income from a revenue share of up to 35% and an additional 2.5% from sub-affiliates. Genesis Casino will consider CPA offers, but only for affiliates who can prove they know what to do with that. 

• URL: Genesis Casino affiliate program
• Commission:  Up to 35% revenue share
• Suitable for US Market: No
• Negative carryover: No
• Cookie duration: 70 days

7 Cashmio

Cashmio is a relative newcomer to an industry where competitors boast about having decades of experience. This online casino signed its first customers in 2016. Still, the flip side of this is the Scandinavian entrepreneurs behind the curtains of Cashmio have a ton of experience in casino support.

So they decided to take what they knew and create the kind of casino they’d enjoy using. And what your visitors get is a site crammed full of games they love, including virtual casino games, live events, and all the usual online slot games. Players can also take their games mobile with the Cashmio app, available for both iOS and Android devices.

What’s in it for affiliates?

In terms of commission, you can earn anywhere from 25% – 45% revenue share.  Cashmio is also available in multiple languages, so your audience is larger by several hundred million players as a result.

• URL: Cashmio affiliate program
• Commission:  Up to 45% revenue share
• Suitable for US Market: No
• Negative carryover: No
• Cookie duration: 60 days

8 Bao Casino

Using mascots is one way of building your brand, and Bao Casino has done a pretty good job. It gives their site a fun look and makes it memorable for players. 

Inside the digital doors of this online casino, you’ll find a mixture of in-house live casino and table games, as you’d expect. These are mixed with familiar virtual video slot offerings from NetEnt, Amatic, and Quickfire. And if you fancy playing a few hands of poker, you can do that here too.

They also run a range of crypto games, where you can participate without ever using regular currency, which hints at the future of online casino gaming.

Affiliates are paid differing amounts depending on whether you choose revenue share, their CPA option, or a hybrid program. One thing to watch out for is that you have to earn €4,000 in a given month before you can receive an affiliate payment. That’s pretty extreme unless you’re a very active affiliate. 

• URL: Bao Casino affiliate program
• Commission:  Varies
• Suitable for US Market: No
• Negative carryover: No
• Cookie duration: 30 days

9 Golden Star Casino

Golden Star Casino was established in 2012 and is run by a team of seasoned casino players and others involved in the industry. Players can participate in the usual games of chance, including virtual slots with something for everyone. But you can also play table games or go for the live game experience.

You can choose from roulette, blackjack, and keno from their live casino games. Each of the live games has real dealers so that the experience can be pretty immersive.

Golden Star also supports Bitcoin games, so you don’t actually need to use your regular bank account or credit card details. The site is also available in several languages and is mobile-friendly, so there’s no dedicated app for it.

Affiliates are paid up to 50% of revenue share, and there’s no negative carryover. One final note on this program is that it is not available for the US market and is also not available for a UK audience. 

• URL: Golden Star affiliate program
• Commission:  Up to 50% revenue share
• Suitable for US Market: Yes
• Negative carryover: No
• Cookie duration: 180 days

10 Cloudbet

Cloudbet is a casino you can expect to see a lot more of in the future – one that only trades in Bitcoin. Internet censorship seems to be ramping up, so I can see a time when part of going “off-grid” for some people will mean dumping FIAT currency. 

This casino seems to be trying to get ahead of that coming curve.  

Cloudbet offers players all the usual virtual and live casino action from a relatively modern interface. If you’re interested in dabbling in sportsbook betting, you’ll find plenty to choose from here.

Affiliates are paid a flat 30% revenue share, but they are willing to discuss hybrid commission programs with the right types of affiliates. 

• URL: Cloudbet affiliate program
• Commission:  Flat 30% revenue share
• Suitable for US Market: Yes
• Negative carryover: Yes
• Cookie duration: 90 days

11 Mr Green

Malta-based Mr Green, part of the William Hill group, is one of Europe’s largest online casinos.

Its affiliate program, Mr Affiliate, actually covers two online casinos — Mr Green and Garbo. However, Garbo is currently only available to customers in Sweden, so the vast majority of your earnings are going to come through promoting the main Mr Green site.

Regarding earnings, Mr Affiliate pays a lifetime share of revenue generated by every new depositing customer you refer. Even if a customer doesn’t spend any money for months on end, you’ll still receive a commission if they return. What’s more, the more referrals you drive, the higher share of revenue you’ll earn:

• 0-1 new customers per month: 25% revenue share
• 2-4 new customers PM: 30% revenue share
• 5-14 new customers PM: 35% revenue share
• 15-29 new customers PM: 40% revenue share
• 30+ new customers PM: 45% revenue share

Mr Affiliate offers a choice of three payment methods — wire transfer, Neteller, and Skrill. All commissions will be transferred to your preferred payment method within the first eight business days of every month. Commissions are paid in euros — so you’ll need to exchange them into your local currency if you’re based outside the eurozone — and there’s also a €100 payment threshold.

To sign up for Mr Affiliate, complete the online registration form. Once your website has been reviewed and validated, you’ll be able to choose from a host of banners or create your own text link in seconds.

• URL: Mr Green affiliate program
• Commission: 25% – 45% lifetime revenue share from new depositing customers
• Suitable for US Market: No
• Negative carryover: No
• Cookie duration: Lifetime

12 Slots Empire

Slots Empire is an online casino operated by Abarth Solutions OU, which owns many other gambling websites, including El Royale, Red Dog, and Aussie Play.

Its affiliate program is available in four markets: Australia, Canada, New Zealand, and the US. Run on the MyLead affiliate network, a CPA affiliate program that pays a $100.60 commission for every new referred customer who deposits a minimum of $30 in their account, makes a re-deposit, and plays at least one active game.

Like all MyLead affiliate programs, Slots Empire offers payouts via PayPal, Skrill, Revolut, Webmoney.ru, and Bitcoin. The payment threshold is low at just $20, except for Bitcoin withdrawals, which have a higher — but unspecified — minimum payout. If you don’t hit that $20 target, any commissions you’ve earned will be rolled into the following month.

Commissions will be paid into the account of your choice using your preferred payment method in no later than 14 days, although most payouts occur within 48 hours of submission.

• URL: Slots Empire affiliate program
• Commission: $100.60 per new customer referred
• Suitable for US Market: Yes
• Negative carryover: Unknown
• Cookie duration: Unknown

Casino Affiliate Program Payments

You’ll have three choices when getting paid by these programs:

CPA = You get paid every time they visit the casino from your site

CPL = You get paid once for their registration

Revenue share = You get a percentage of what the player loses 

Most programs only offer a revenue-sharing payment model, which is fine on the surface of things. But you need to watch out for something called “Negative Carryover.”

With revenue share, when your player loses big, you win big. If, however, they win big, then you lose big. This leaves you with a negative balance on your affiliate account. 

Some affiliate programs will wipe this negative balance clean at the end of the month… but not all of them.

Always, always read the fine print, my friends.

Now, let’s get to the programs themselves.

Conclusion

So, there you have it — 12 of the best online casino affiliate programs we could find.

There are literally hundreds of others, though, but we were pretty picky about who we let through the gate.

We focused on programs that not only pay well but also offer marketing tools and/or a dedicated affiliate team to support you.

The online casino and gambling niche can be extremely lucrative, but that usually means you can expect a lot of competition.

But it’s possible to compete in any niche, once you know what you’re doing.

A quick way to get to grips with the core principles of affiliate marketing is by checking out our free training session. 

We share over two hours of tips, advice, and guidance with everyone who shows up.

So grab your favorite beverage, get comfy, and tune in.