For a lucrative way to promote products that will strike a chord with the masses, look to gift card affiliate programs as a viable ticket for success.

With the global gift card market valued at nearly a staggering $900 billion in 2022 – set to hit $2.3 trillion by 2030 – it’s no surprise that almost half of Americans plan to purchase them out of sheer convenience.

Fortunately, they’re also popular with recipients. In fact, according to a survey from CivicScience, Americans would rather receive gift cards than physical gifts for special occasions.

Of course, some gift cards are more desirable than others.

To that end, we’ve rounded up the seven best gift card affiliate programs to give you the highest chance of generating clicks, sales, and commissions.

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1 Giftcards.com

Just because it’s a gift card doesn’t mean it can’t be tailored to the recipient. Giftcards.com offers personalized designs—a key selling point in a world where one-third of consumers say retailers must do more to offer personalized experiences. It claims to have the best search rankings and most traffic of any website in the gift cards niche, which suggests it has excellent brand awareness.

The business is Visa, Mastercard, and Discover-certified and also sells branded cards from top names like Macy’s, Sephora, and Wayfair.

Since being acquired by Blackhawk in January 2016, Giftcards.com has been part of a larger network of gift card sites, including cardpool.com, omnicard.com, giftcardmall.com, nimblecommerce.com, and incentivecardlab.com.

Sign up for the Giftcards.com affiliate program through Rakuten. It has a 10-day cookie window and pays 1%—5% commissions, depending on the gift card type. However, commissionable revenue is capped at $2,000 per individual per month.

According to Giftcards.com, referral traffic to its website has a conversion rate of over 10%, so there’s a strong chance of turning clicks into cash.

Affiliates can access various marketing tools and resources, including high-quality banners and text links.

URL: Giftcards affiliate program
Commission rate: 1% – 5% per sale
Cookie duration: 10 days
Products/Services sold: Visa gift card, Mastercard gift cards, branded gift cards
Payment methods: Direct deposit, PayPal, check
Market(s): US only

2 Gift Card Granny

Gift Card Granny offers a range of retail gift cards, plus Visa and Mastercard gift cards, which can be used at any US location that accepts debit cards.

The company lets customers personalize orders by adding logos, pictures, or messages to their gift cards. But its real selling point is cost-effectiveness: Gift Card Granny helps shoppers save with every purchase by offering discounts and cash-back rewards.

Start earning by signing up for Gift Card Granny’s affiliate program on the ShareASale network. The program offers a 30-day cookie window but only pays commissions of 1% per sale.

Still, ShareASale’s 30-day figures show decent earning potential, with the site boasting an average order value of $139.15, an EPC of $3.45, and a strong 4.74% conversion rate.

Gift Card Granny offers various promotional resources, including frequently updated creatives, a product data feed, regular deals and coupons, and a monthly affiliate newsletter.

URL: Gift Card Granny affiliate program
Commission rate: 1% per purchase
Cookie duration: 30 days
Products/Services sold: Mastercard virtual gift card, branded gift card, and Visa gift card sales
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): US only

3 eGifter

When a whole group is chipping in for the ultimate gift, eGifter’s group gifting option makes buying that token of appreciation a cinch. It allows multiple individuals to contribute to a single gift pot.

It also has 250+ gift card options from leading retailers like Amazon, Home Depot, and Target. These gift cards can be delivered directly to the recipient’s inbox via email, social media, or text.

Join eGifter’s affiliate program through the ShareASale network to access a 1% commission rate and a 30-day cookie window.

According to ShareASale, the website has an average sale value of $144.95 and pays an average commission of $1.10. An excellent conversion rate of 10.17% — higher than any other gift card affiliate program on the ShareASale network — gives you a strong chance of earning cash from your referrals.

eGifter employs a dedicated affiliate management team and provides various promotional tools, including banners, coupons, and a product data feed.

URL: eGifter affiliate program
Commission rate: 1% per sale
Cookie duration: 30 days
Products/Services sold: Gift cards
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): Unlisted

4 EJ Gift Cards

Get more bang for your buck with EJ Gift Cards, the go-to marketplace for buying and selling gift cards at unbeatable discounts.

The unique business model purchases unwanted gift cards based on the remaining dollar value and pays via PayPal. That’s a powerful selling point, with research from CreditCards.com revealing that 47% of US adults have at least one unused gift card, voucher, or store credit amount — adding up to a combined $21 billion in untapped funds.

There’s no limit on the amount or balance of gift cards users can sell via the platform.

EJ Gift Cards’ affiliate program, available through ShareASale and FlexOffers, works slightly differently from other programs in the niche because it pays commissions for referring gift card sellers.

Affiliates earn 2% of the value of gift cards sold, although FlexOffers says select publishers receive up to 5% commissions. ShareASale also cites a 6% commission rate on “regular” gift card purchases.

ShareASale’s 30-day figures show a $61.16 average sale, a $1.64 average commission, and an EPC of $11.55.

Network	Commission	Cookie	Market	URL
ShareASale	2% – 6%	7 days	Unlisted	Sign Up
FlexOffers	2% – 5%	Unlisted	Unlisted	Sign Up

Products/Services sold: Gift card marketplace

5 The Gift Card Cafe

The Gift Card Cafe allows small businesses to sell their gift cards, run daily deal promotions, and enable online payments without requiring any complex ecommerce infrastructure.

Users can offer automated gift certificates via email or text message or use the service to accept online orders for physical gift cards.

The Gift Card Cafe says its affiliate program is an ideal fit for business consultants, software providers, and web designers.

The pay-per-lead affiliate program offers a 30-day cookie window and a flat $20 commission for all newly approved signups. Businesses can also integrate The Gift Card Cafe’s service into their systems to earn an ongoing revenue share percentage.

All commissions are paid via ACH on the first of each month for accounts that have completed the 30-day money-back period.

Affiliates can use marketing materials and content on The Gift Card Cafe’s website.

URL: The Gift Card Cafe affiliate program
Commission rate: $20 per sale
Cookie duration: 30 days
Products/Services sold: Gift card ecommerce system
Payment methods: ACH direct deposit
Market(s): US, CA, AU

6 GiftFly

GiftFly is a digital gift card platform where shoppers can buy and share gift cards for their favorite local businesses via email and text.

Gift cards purchased through GiftFly are sent to the recipient instantly and can be redeemed in-store using the free GiftFly app. The service is free for consumers, has no hidden fees, and never expires.

The GiftFly affiliate program pays a commission worth 30% of the fees for all gift card sales. Commissions are paid monthly.

Once approved for the affiliate program, you’ll get access to all the tools in GiftFly’s affiliate dashboard, including unique links, banners, and earnings reports.

URL: GiftFly affiliate program
Commission rate: 30% of fees per gift card sale
Cookie duration: Unlisted
Products/Services sold: Online gift card platform
Payment methods: Unlisted
Market(s): Unlisted

7 CoinGate

CoinGate lets customers purchase gift cards from 2,000+ brands using various cryptocurrencies, including Bitcoin and Litecoin.

The platform delivers instant email on most purchases, regardless of cryptocurrency. It works with brands across multiple verticals, from beauty and fashion to food and entertainment.

CoinGate’s affiliate program managed through the Impact Radius network, features a 30-day cookie window and a 20% commission rate.

CoinGate provides various affiliate marketing tools and resources, including deep product linking and a detailed product catalog.

The platform is open to working with influencers and paying for content placements. Unusually, it also allows affiliates to bid on trademarked keywords, which could help you bring in qualified traffic without having to outrank bigger, more authoritative sites in organic search.

URL: CoinGate affiliate program
Commission rate: 20% of order sale amount
Cookie duration: 30 days
Products/Services sold: Gift card sales via cryptocurrency
Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
Market(s): Various

Conclusion

Choosing the best gift card affiliate program (or programs) is only part of the battle.

Before you even think about promoting products, you need a reliable way to generate traffic and clicks.

In short, you need an affiliate website.

That’s where we come in. At Authority Hacker, we’ve built affiliate sites in more niches than we care to remember — and we’re happy to share what we have learned with you.

Sign up today for our free training to learn seven tried-and-trusted tips for building a high-converting affiliate website, including how to get links without paying a dime.

See you there!