Hunting affiliate programs offer enormous potential for earning money.

According to the US Department of the Interior, over 11 million Americans go hunting annually, contributing $25.6 billion to the economy.

Another 80 million Americans fish or take part in other outdoor activities. So, your potential market in the hunting niche here is 25% of the United States population.

This is a lucrative niche. Our affiliate marketing statistics show that the average affiliate marketer in the sports and outdoors niche earns nearly $5,000 per month.

And when you go fishing in a profitable niche like this, you’ll find you can make surprising amounts of money.

The pivot point in monetizing a niche like this is having excellent hunting affiliate programs to promote.

So we dug up 12 of the best offers for you.

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1 Sportsman’s Guide

Hunting covers a broad range of topics, including weapons, clothing, camouflage, tools, and snacks for hunters. In an ideal world, all hunting brands would be available in one place for visitors.

Fortunately, Sportsman’s Guide has been offering over 200,000 different products since 1970, including Boonie hats and breakdown bows.

The company is known for its exceptional customer service, making it an excellent choice to promote.

Hunting/prepping influencers have their pick of affiliate programs, but many choose Sportsman’s Guide above others. So, it obviously pays them well to promote their products.

Regarding commission rates, they pay 5% on all referred sales. You’ll only earn 2% of each affiliate sale except for guns and ammunition products.

URL: Sportsman’s Guide affiliate program
Commission: 5%
EPC: $11.95
Cookie duration: 7 days

2 Field Supply

Field Supply’s whole approach would appear to be the discount version of Sportsman’s Guide. They focus on selling brand-name hunting gear at the best prices. So anyone looking for a new Park Crossbow would only have to pay $299 instead of $429.

Visitors won’t find the product selection limited since the store stocks over 12,000 eclectic products. You’ll find padded athletic socks, discounted cigars and MREs, and reasonably priced floating gun cases.

So, how well do they treat their affiliates compared to other affiliate programs?

For starters, you get a 5% commission rate—based on their average order value, you’ll earn around $4 per sale. They have a high ‘Power Rank’ score on ShareASale, so affiliates are making consistent money here.

URL: Field Supply affiliate program
Commission: 5%
EPC: $30.76
Cookie duration: 45 days

3 Cabela’s

Cabela’s started in 1961 selling fly fishing supplies via mail order from the family’s kitchen table. 60 years later, they have over 200 retail stores across North America.

“They are an all-in-one store for outdoor enthusiasts. Whether you need a simple knife or a 4-wheel ATV ‘Tracker’ jeep, they have got you covered. They also offer a wide range of sports rifles suitable for teenagers and Winchester lever-action rifles that bring back fond memories of my father teaching me how to shoot.”

Looking for a basic knife? They’ve got you covered.

Looking for a 4-wheel ATV ‘Tracker’ jeep That’s no problem either.

That includes sports rifles for teenagers all the way up to real nostalgia for me – Winchester lever-action rifles like the one my father taught me to shoot with.

But if you want to go “old school,” they also stock dozens of different types of compound and recurve bows.

Quick note: We deliberately didn’t include the Bass Pro Shop affiliate program in this roundup because – it’s part of Cabela’s brand. This is a fishing affiliate program in its own right.

You’ll earn a flat 5% commission on all sales, so there are no confusing tiers to follow. That might not seem like much, but the average hunter spends around $2,000 per year. You can do the math from there.

URL: Cabela’s affiliates program
Commission: 5%
EPC: TBC
Cookie duration: 14 days

4 Atlanta Cutlery Corp

Atlanta Cutlery Corp. might seem like an odd choice for an affiliate program roundup like this. But that’s only because you associate their name with knives and spoons.

They’re featured because they also specialize in making sharp things for hunters and a whole range of products ideal for outdoor types—a market that intersects with this.

They sell Bowie knives, daggers, Kurkris, and machetes from popular brands like Cold Steel, Boker, Ka-Bar, Gerber, and American Buffalo.

This promotional offer is very niche, but that usually means better conversion rates.

You’ll receive an 8% cut on all sales made through your affiliate links. This program has a pretty high 7-day EPC, so as long as you send qualified traffic to it, you can make decent cash.

URL: Atlanta Cutlery Corp. affiliate program
Commission: 8%
Cookie duration:

5 HuntSmart

HuntSmart is upfront about being a supplier of active predator-hunting products. So, they sell gear and accessories specifically designed for hunting raccoons, coyotes, and wild hogs.

It’s important to mention that wild animals can and do attack livestock and crops regularly, and domesticated pets are also at risk.

HuntSmart products vary from “Nite Lite” systems and trapper clothing to trauma packs, anti-cut vests for dogs, and GPS tracking systems. They even sell a complete range of medications for working dogs, including rabies vaccines, vitamins, and broad-spectrum antibiotic injections.

So, how does this hunting affiliate program compare to others here?

The 6% commission rate might not seem like much, but a referral buying a GPS dog tracking system would earn you a $15 affiliate payout.

URL: HuntSmart affiliate program
Commission: 6%
Cookie duration: 30 days

6 Brownells

Hunters are selective about firearms, prioritizing quality over cost. Brownells caters to their needs.

This company has been manufacturing and selling rifles, pistols, and other shooting accessories since the 1930s. Starting as a gunsmithing business, they have grown into a supplier of almost anything a trained hunter might need.

That includes everything from basic bolt-action rifles to semiautomatic shotguns and carbines. They even sell muzzleloading black powder “muskets.” Each of these firearms is a high-quality product in its own right, continuing Brownell’s tradition of selling firearms their customers can trust.

They also sell magazines, accessories, gun cleaning gear, ammunition, optics, and all the gunsmithing parts, tools, and cleaning accessories you might need. Plus, they have some of the best customer service in the world—but that’s family-run businesses for you.

So how much do you get paid to send them potential customers through your affiliate links? There’s a 3-day cookie for “deal” sites but a 14-day cookie for regular web content publishers, i.e., people who follow the TASS methodology.

URL: Brownells affiliate program
Commission: 5%
Cookie duration: Up to 14 days

7 Volt Heat

Hunting rabbits can be thrilling, but it requires being extremely quiet. However, the majority of hunters spend hours waiting for their prey. Waiting in a cold environment can be extremely uncomfortable, as you can’t move around to keep warm.

Volt solved the problem by designing heated vests controlled through a smartphone. This is a perfect example of how going tangential with hunting affiliate programs can reveal some real gems.

Based on their 10% commission rate and average order value of $202, you’ll earn $20 per sale.

This product practically sells itself, making it one of the best hunting products we’ve come across.

URL: Volt affiliate program
Commission: 10%
EPC: $33.40
Cookie duration: 60 days

8 Beretta

Yes, Beretta makes some of the finest handguns in the world. But they’re not practical for use when hunting.

It’s worth mentioning that this company produces some of the finest breechloader shotguns globally; they’re truly pieces of art.

But then again, Beretta has been making guns since 1526, so they’ve picked up a few tricks along the way.

These guns are a great choice for waterfowl or wild bird shooting. And there’s quite a bit of clout involved in owning a Beretta shotgun, as long as you have around $20,000 to drop on one.

Affiliates earn 6.4% on each sale, which equates to around $1,200 in commission for selling one of their high-end shotguns. That makes it the best hunting affiliate program in this roundup for earning potential.

P.S. This affiliate program appears to operate exclusively through FlexOffers, but do check with their affiliate manager for an in-house program.

URL: Beretta affiliate program
Commission: 6.4%
Cookie duration: 30 days

9 Optics Planet

A good rifle is an important part of your hunting gear, but it’s not complete without a scoped sight or a spotting scope. Unless you’re an expert like the character from “Last of the Mohican,” who can shoot accurately over 300 yards using just iron sights.

Optics Planet has been around for two decades, serving the needs of the hunters and the outdoors community.

They sell rifle and spotting scopes, night vision equipment, range finders, binoculars, and even thermal imaging products.

So, what makes this program worth promoting compared to the other hunting affiliate programs here?

You get a 5% commission rate to start, so based on the average transaction size, you can expect to earn around $16 per sale. Also, this is in the top 10 of the thousands of programs on ShareASale, so they’re obviously a beast at converting affiliate traffic to their site into cash.

URL: Optics Planet affiliate program
Commission: 5%
EPC: $48.27
Cookie duration: 14 days

10 Black Ovis

Bowhunting requires a different level of skill and commitment compared to rifle hunting, making bowhunters unique.

Black Ovis is a company dedicated to providing these hunters with everything they need and with brand-name products they trust. So your visitors can expect to find a full range of hunting gear here from names such as Sitka, Vortex, Kings Camo, Mystery Ranch, Crispi, and many others.

And although they specialize in archery supplies, they also supply everything from high-end camo gear to freeze-dried meals and cooking equipment.

This hunting affiliate program pays up to 10% commission on all referred sales. Their typical customer spends an average of $180 on products in each transaction. So, based on that, you’d earn $18 in affiliate commission.

URL: Black Ovis affiliate program
Commission: Up to 10%
Cookie duration: 60 days

11 Gorilla Ammo

There’s not much point in going hunting unless you’re packing ammunition for your new hunting rifle. But to avoid hang fires or jams, you need to make sure you’re using the best ammo you can afford.

Gorilla Ammo manufactures a full range of ammunition products, with rounds tailored to specific markets and uses such as hunting, defense, and even stealthy subsonic ammunition.

How good are their products? They’re one of the few ammunition manufacturers to have their own ballistic laboratory. This, along with their meticulous QA processes, ensures that every round they produce is the best.

Ammunition is necessary for hunting. Affiliate programs are necessary for making money.

With this affiliate program, you’ll earn a 5% commission on all products you sell. The fact that they make some of the best hunting ammunition in the world should make your job of converting traffic that little bit easier.

URL: Gorilla Ammunition affiliate program
Commission: 5%
Cookie duration: 30 days

12 Liberty Mutual

You’re probably thinking, “What does insurance have to do with hunting affiliate programs?”

Good question. I added this affiliate offer because there are 1,000 hunting accidents each year, around 10% of which are fatal.

Even the most skilled hunter can make a mistake, accidentally shooting themselves or another hunter. That’s why it makes sense for every hunting enthusiast (or pro) to have adequate personal liability coverage.

Yes, the odds of being involved in a hunting or shooting accident are tiny. But then you insure your car because you’re not psychic and can’t account for other people’s stupidity. Or at least that’s how I’d pitch it to an audience.

Nobody likes having to pay for insurance, but people do it because they know the consequences are usually far more expensive.

That’s why Liberty Mutual perfectly complements the hunting affiliate programs in this roundup. And their stats tell us they do a good job of converting affiliate traffic into sales.

URL: Liberty Mutual affiliate program
Commission: Up to $10 per lead
EPC: $34.09
Cookie duration: 120 days

Over to You

And that brings us to the end of our roundup of 12 really solid hunting affiliate programs for you to work with.

Including a tangential one in the form of liability insurance – that could be a nice sideline.

As a niche, hunting isn’t quite what I expected it to be. The different affiliate programs offer lots of hunting clothing, guns, and other gear.

It also overlaps with several other related markets, such as outdoors and fishing affiliate programs.

So that means you have a lot of potential to promote these offers to more than just hunters. All you need now is to get an affiliate site up and running.

But there’s a lot of contradictory information on how actually to do that.

And 99% of it is just wrong.

So we’d love to show you how to do things right – free of charge.

That’s why we’re inviting you to our free training on researching and building your first affiliate site.

You have everything to gain and nothing to lose.