As people become increasingly aware of how our food affects our health, nutrition affiliate programs have never been more relevant.
From vitamins and supplements to ingredients and recipe kits, the nutrition niche offers plenty of earning potential — if you pick the right affiliate programs.
We know a little bit about picking great affiliate programs — here’s a small sample of our affiliate commissions in recent years:
To help you find similar success, we found the best nutrition affiliate programs with the highest earning potential, from household names like Amazon and HelloFresh to niche brands like iHerb and Naked Nutrition.
Nutrition Affiliate Programs
- Crazy Nutrition
- Health Nutrition
- iHerb
- Form Nutrition
- Naked Nutrition
- Ancient Nutrition
- Optimum Nutrition
- Blue Apron
- HelloFresh
- Amazon Associates
1 Crazy Nutrition
Crazy Nutrition has been a leader in the sports nutrition market for over a decade.
Rather than trying to appeal to everyone, it decided to promote a highly focused range of five products: pre-workout, protein, creatine, bulker, and fitness stack. This niche approach has won rave reviews from high-profile publishers like Runner’s World, Women’s Fitness, and The Independent.
So, while Crazy Nutrition’s prices are at the premium end of the market, its reputation and brand recognition make it the first choice for many amateur athletes (and even a few pros).
Customers get free shipping on $60+ purchases, which can help you close the deal and upsell your audience to larger purchases.
Crazy Nutrition is one of the highest-paying affiliate programs in the nutrition niche, paying up to a 40% revenue share for new customer orders (up to 30% for returning customers).
So, it’s no surprise that top-performing affiliates earn an average commissions of $16+ per transaction and EPCs of $2.92.
- URL: Crazy Nutrition affiliate program
- Commission rate: Up to 40% per sale
- Cookie duration: Unlisted
- Products/Services sold: Protein powder, creatine, other sports nutrition products
- Payment methods: Bank transfer, direct deposit, Payoneer, PayPal, Tipalti
- Market(s): US, UK, CA, FR, AU
2 Health Nutrition
Health Nutrition has been in the health industry since 2002. It sells various health supplements and sports nutrition products, including pre-workout powders, weight-loss supplements, bodybuilding boosters, and more.
But it’s not just another supplement store.
Health Nutrition is a one-stop platform for anyone trying to lead a healthy lifestyle. It provides free exercise and diet plans, access to a thriving community of fellow nutrition enthusiasts, and even support from a dedicated wellness coach to help shoppers benefit from their purchases.
This gives people a reason to return to the site. This is good news for affiliate marketers because the HealthNutrition affiliate program pays 10% commissions on returning customer orders.
However, like most affiliate programs, it’s mostly geared toward attracting newcomers to the brand — with attractive commission rates of up to 40% on orders from new customers.
- URL: Health Nutrition affiliate program
- Commission rate: Up to 40% per sale
- Cookie duration: Unlisted
- Products/Services sold: Health supplements, sports nutrition products
- Payment methods: Bank transfer, wire transfer, Skrill, Bitcoin, Paxum
- Market(s): US, CA, AU
3 iHerb
iHerb has been selling health and wellness products at affordable prices since 1996, making it one of the longest-established brands in the nutrition niche.
The retailer stands out through its sheer scale, selling 40,000+ products from 1,600 trusted health and nutrition brands to customers in over 180 countries. So wherever your audience is, and whichever vitamins, supplements, and natural health products they’re interested in, iHerb has something to fit their needs.
It’s also backed up by social proof, including 36+ million customer reviews and endorsements from thought leaders like Dr Michael Murray.
So, once again, you should easily persuade your audience to buy from iHerb.
Every time you do, you’ll earn a base commission of 5% per sale — although iHerb promises rates of up to 20% for “premium content sites.”
With the brand paying over $8 million in commissions in 2023, there’s strong earning potential here.
- URL: iHerb affiliate program
- Commission rate: 5% – 20% per sale
- Cookie duration: 7 days
- Products/Services sold: Vitamins, supplements, natural health products
- Payment methods: PayPal, bank transfer
- Market(s): Global
4 Form Nutrition
Form Nutrition launched in the UK in 2017 and has carved out a niche by specializing in plant-based protein powders and supplements—because vegans and veggies need to bulk, too.
Its proteins are regularly name-checked by top publishers like Men’s Health and Tatler, while its range of natural nootropics has appeared in GQ and Vogue.
Shortly after arriving in the US market, the brand unveiled movie star Orlando Bloom as its “chief wellness officer,” with a focus on product development and creative direction. Whatever he does, there’s no doubt that getting a big-name actor to promote your product is fantastic from a brand awareness perspective.
Form’s nutrition affiliate program pays up to 8% commissions on new customer sales, while sales to returning customers will earn you up to 5%.
You can sign up through the Awin affiliate network.
- URL: Form Nutrition affiliate program
- Commission rate: Up to 8% per sale
- Cookie duration: 30 days
- Products/Services sold: Plant-based nutrition products
- Payment methods: SEPA, BACS, ACH, domestic payments, international wire transfer
- Market(s): US, UK
5 Naked Nutrition
Naked Nutrition was founded in 2014 by All-American cross country and track athlete Stephen Zieminski, who realized that many brands in the supplements market sold products containing multiple ingredients of little nutritional value.
He changed that, starting with five single-ingredient supplements — including the best-selling Naked Whey, made from grass-fed Northern California and Idaho cows.
The company’s range has expanded to over 50 products, yet most are still made with three or fewer ingredients. So, this affiliate program is a great fit for serious nutrition enthusiasts who want to know exactly what they’re putting in their bodies.
In addition to general nutritional supplements and powders, the brand has a dedicated women’s wellness line, “Ella,” that helps users feel their best through daily vitamins and compounds.
Sign up for the Naked Nutrition affiliate program through the ShareASale affiliate network to earn commissions of 10% per sale.
- URL: Naked Nutrition affiliate program
- Commission rate: 10% per sale
- Cookie duration: 60 days
- Products/Services sold: Protein powders, supplements
- Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
- Market(s): US
6 Ancient Nutrition
Founded in 2016, Ancient Nutrition is all about pairing modern science and research with the wisdom of traditional Chinese herbalism.
The brand sells various dietary supplements and vitamins, including protein, collagen, probiotics, and herbals. Best-sellers include keto supplements, organic super greens, and the appetizing-sound Bone Broth Protein, which claims to be three times more potent than the average homemade broth.
Like Crazy Nutrition, its products aren’t the cheapest on the market.
However, they’re relatively easy to promote thanks to regular appearances in publications like Vogue and Women’s Health — not to mention the high profile of founder Dr Josh Axe, who has millions of followers on Facebook and YouTube.
Sign up through the Perform CB affiliate network.
- URL: Ancient Nutrition affiliate program
- Commission rate: Unlisted
- Cookie duration: 45 days
- Products/Services sold: Dietary supplements, vitamins
- Payment methods: Check, PayPal, wire, ACH
- Market(s): US
7 Optimum Nutrition
Optimum Nutrition launched in 1986, so it’s ancient by the standards of most nutrition brands. However, its many years in business make it more credible and trustworthy, which should help you promote its products.
The brand sells a wide range of nutrition products for performance-focused athletes who want to smash their training and fitness goals, including Gold Standard 100% Whey, the world’s best-selling whey protein powder.
Not only are its products big sellers, but they’re also critically acclaimed, with glowing reviews from Men’s Health and Runner’s World.
So even if you’re targeting relative newcomers to the sports nutrition world, there’s a strong chance they’ll at least have heard of Optimum Nutrition.
Between that brand awareness and reasonable prices, Optimum is one of the easiest brands for nutrition affiliates to recommend.
| Network | Commission | Cookie | Market | URL |
|---|---|---|---|---|
| CJ Affiliate | 4% | 7 days | US only | Sign Up |
| Awin | Up to 12% | 30 days | UK only | Sign Up |
- Products/Services sold: Sports nutrition products
8 Blue Apron
Launched in the US in 2012, Blue Apron describes itself as America’s “original” meal kit delivery service.
While it’s since been overtaken by HelloFresh, the juggernaut that is Blue Apron, it is still an attractive proposition for nutrition affiliates.
It offers a large selection of recipes — with 80+ options available weekly — and promises fresher ingredients, 80% of which come directly from producers. It’s affordable, too, allowing customers to get started from just $7.99 per serving.
Its wellness-themed recipes are particularly appealing to affiliates in the nutrition niche. These recipes have been approved by nutritionists and are still packed with flavor.
Sign up for the Blue Apron affiliate program through the CJ affiliate network to earn $15 per sale in commissions—that’s 50% more than you get from HelloFresh.
- URL: Blue Apron affiliate program
- Commission rate: $15 per sale
- Cookie duration: 30 days
- Products/Services sold: Meal kit delivery
- Payment methods: Check, direct deposit, Payoneer
- Market(s): US
9 HelloFresh
The meal kit delivery service HelloFresh was launched in Germany in 2011 before expanding into other territories, including the US, where it has a dominant 70% market share.
The brand achieved massive growth by offering greater variety and lower prices than its rivals and also by teaming up with big names like Queer Eye star Antoni Porowski and actor Mindy Kaling.
While other meal kit brands have been forced to drop their prices in response, HelloFresh continues to lead the way thanks to its broad appeal, with dedicated offerings for vegetarians, vegans, families, fitness fanatics, pescetarians, and more.
All of these factors make HelloFresh a pretty easy sell.
The HelloFresh affiliate program pays a standard $10 commission for new customer orders, but this is described as a “starting” rate, which suggests higher payouts are available to top-performing affiliates.
- URL: HelloFresh affiliate program
- Commission rate: $10+ per new customer order
- Cookie duration: 14 days
- Products/Services sold: Meal kit delivery
- Payment methods: PayPal
- Market(s): US, AU, NZ, UK
10 Amazon Associates
Sure, Amazon isn’t exactly a specialist nutrition retailer.
But with hundreds of product categories spanning dozens of industries, it’s a good fit for affiliate marketers in most niches — particularly as it consistently ranks as one of America’s most trusted brands.
If your affiliate links point to Amazon, no one will think you’re trying to scam them.
Amazon’s affiliate program, Amazon Associates, doesn’t offer the most generous terms for food-related products. It pays just 1% on groceries and purchases made through Amazon Fresh (the e-commerce giant’s dedicated grocery retailer and delivery service).
But it offers a far more attractive 4.5% on kitchen products and physical books (like recipe books) and 4% on most other categories. So there’s decent earning potential here — you must pick the right sub-niche.
- URL: Amazon Associates affiliate program
- Commission rate: 1% – 4.5% per sale
- Cookie duration: 24 hours
- Products/Services sold: Groceries, kitchen products, recipe books, appliances, and much more
- Payment methods: Bank transfer, check, Amazon gift certificate
- Market(s): Global
Summing Up
Want to help people with their nutrition while making money? Promoting nutrition affiliate programs could be perfect for you!
There are many ways to make money with affiliate marketing, but we think the best way is to create your own website — possibly a nutrition blog.
Why? Because it lets you build a valuable asset that you can sell for a ton of money.
To help you succeed with an authority site, we’ve created a free training that shares the 7 most important website-building secrets we’ve learned in our 10+ years of affiliate marketing.
These tips can increase your chances of success by a whopping 83%.
