While everyone else is setting up the next “pet food” niche site, we have something different to share — the pet insurance niche.

The demand for pet insurance will double within the next five years, creating an industry worth at least US$10 billion.

We don’t want to boast (okay…maybe a little), but finding a niche with growth and ongoing demand is how we earned money like this:

And a crucial part of that process is finding some really good programs to promote.

So, wanting to be as helpful as possible, we did in-depth research for you in this niche.

Here are the ten best pet insurance affiliate programs we found.

I was genuinely shocked to see how much some of these programs pay.

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1 Pets Best Pet Insurance

Pets Best was founded by a practicing veterinarian – Dr. Jack Stephens – after he was asked to euthanize a family dog because the owners couldn’t afford treatment.

This was heartbreaking for everyone involved. So, in 1981, he founded the first pet insurance company in the United States.

Pets Best is the net result of that decision, the business he’s been part of since 2005.

Your visitors get genuinely comprehensive coverage. Pets Best fills the gaps in other insurance policies, like routine care, a 24/7 helpline, and the ability to pay your veterinarian directly.

But even better, they don’t place an upper age limit on their accident and illness plans. So your frosty-faced friend can get the care they deserve in their later years.

Now we come to the stuff that matters – how much money you’ll earn promoting this pet insurance company.

And the answer is $2.40 per lead. This is way down the scale of affiliate payments compared to the other programs here. However, their network performance on Pepperjam indicates a high volume of affiliate commissions.

URL: Pets Best affiliate program
Commission: $2.40 per lead
Cookie duration: 90 days

2 Trupanion Pet Insurance

All cats and dogs eventually have to visit the nearest pet hospital, even if it’s just for something minor. And that means expense.

Trupanion is a pet insurance company that offers pet owners a single, simple plan that covers everything from tests and medication to surgery and spending a few days recovering at the vet’s office.

It also provides insurance coverage for 90% of your total bill. They can also pay your vet directly, so you’ll never have to wait for a reimbursement check to arrive in the mail.

Their policy also covers pets with hereditary and congenital health issues.

According to our affiliate marketing statistics, Impact Radius runs the Trupanion affiliate program, making it the fifth-most popular affiliate network. Therefore, make sure you have an account with them.

You’ll earn $25 for each qualified lead you send their way. In this case, a qualified lead means your referral has to become a paying customer of this insurance company.

URL: Trupanion affiliate program
Commission: $25 per lead
Cookie duration: 30 days

3 Embrace Pet Insurance

Embrace Pet Insurance Homepage Screenshot

Embrace Pet Insurance offers nose-to-tail coverage for your favorite furry friend. But you won’t need to juggle confusing policy details- Embrace only has a single insurance plan. You then tailor this to your specific needs regarding maximum coverage, reimbursement percentage, and annual deductible.

This insurance company will cover 90% of your vet bills, which can literally save you tens of thousands of dollars. Their policy will also help pay for routine care, such as examinations.

A big deal here is that Embrace will consider pets with pre-existing health issues, something the vast majority of pet insurance providers will refuse. This is really rare when insuring cats and dogs, so it is worth paying attention to.

And $2 of each policy payment is donated to a pet charity, so your visitors ensure that less fortunate dogs and cats are cared for, too.

The Embrace Pet insurance affiliate program pays a flat $36 per lead. To qualify as a lead, your referral must complete their online application and provide a payment method.

However, they don’t need to purchase the insurance policy for you to be credited with the sale. Anyone spamming this offer with fake leads will never get paid.

URL: Embrace Pet Insurance affiliate program
Commission: $36 per lead
Cookie duration: 60 days

4 Knose Pet Insurance

94% of all Australian pets don’t have insurance. Knose – with its clever brand name – is an insurance company run by pet lovers whose mission is to help Australians find affordable pet insurance for low-risk cats and dogs.

Most pet insurance companies only want to insure younger and healthier companion animals. However, they also provide another level of help with their wellness plans, allowing you to be proactive regarding your pet’s health.

They offer plans explicitly designed for vets and regular pet owners, so there might be an exciting sub-niche worth investigating. Because this is a geo-specific program, there appears to be a lot less competition—there are hundreds of low-competition keywords to work with.

So, how much will you earn by adding links from your website to this pet health insurance program?

You’ll receive 10% of all referred sales, with an average commission of under $4. However, their 13.5% conversion rate is the highest of any of the programs listed here.

URL: Knose affiliate program
Commission: 10% per sale
Cookie duration: 45 days

5 Petplan Pet Insurance

It’s only after your first visit to a vet that you understand that healthcare for our furry friends is expensive. Insanely expensive.

This is why pet parents in North America spend an average of US$15 billion each year on vet care.

Petplan offers comprehensive pet insurance for a single monthly payment that covers up to 90% of your costs. They also provide coverage in areas where some other insurance companies don’t, like the chronic and hereditary health issues that plague certain breeds of cats and dogs.

This is doubly true of purebreds, where health issues are almost guaranteed.

They also provide dental cover for your pets, with insurance policies costing as little as $1 per day. And what’s better is that you’ll receive a 30% credit on your policy if you don’t have to use it during the year.

To promote this and one of the other pet insurance affiliate programs in this roundup, you’ll need to sign up with Pepperjam.

Once you do and you’re approved, you’ll earn a flat $25 per lead for promoting this pet insurance company. And you can push for a higher commission rate if you generate enough sales for them.

URL: Petplan affiliate program
Commission: $25 per lead
Cookie duration: 30 days

6 PetFirst Pet Insurance

Most pet parents prioritize their cats’ and dogs’ health and well-being over their own. But that doesn’t make visits to the veterinarian any less expensive.

When Brent Hinton, co-founder of PetFirst, had to put his beloved dog to sleep in 2003, he decided to find a way to make money less of an issue for pet owners.

That’s why you can insure your dog with them for just $15 per month and $9 per month for cats.

Pet First also claims to have the shortest wait periods for accident and illness coverage of any pet insurance company. They also run adoption events and work with animal shelters across the United States, providing adopters with 30-day pet insurance. So you know they do care about animal welfare at all levels – they put their money where their mouth is.

This affiliate program pays you an 8% commission on every sale you make, earning around $2 if your referral purchases the bare minimum of coverage.

This program offers the lowest commission rates compared to the other pet insurance affiliate programs we found. But that doesn’t mean it’s a bad offer—how well it converts is something only you can determine.

URL: PetFirst affiliate program
Commission: 8%
Cookie duration: 30 days

7 Eusoh Pet Insurance

Have you ever wondered why some pet owners have to pay far more for their insurance than others? That typically happens because most insurance companies are motivated by one thing – profit.

Eusoh, on the other hand, is crowd-funded pet insurance. The community pays into a “pool,” and that pool then pays for veterinarian bills. Their system is fully transparent and algorithmically balanced to ensure no member pays an unfair amount. And you get to choose your own vet – there’s no need to stick to “approved” providers.

This pet insurance company provides the same level of care as others, including the often-excluded routine care expenses.

So how much does this cost? An average of $32 per month, and never more than $65 per month, regardless of how much coverage pet owners need.

Now, we have a program that cares for pet owners and their affiliates.

You’ll earn a whopping $80 in commission per sale. Granted, that’s a flat rate, but it doesn’t take many of them to replace your day job.

URL: Eusoh affiliate program
Commission: $80 per sale
Cookie duration: 60 days

Eusoh is currently not accepting affiliates, and the program will be closed until further notice.

8 Pet Insurer

Pet insurance can feel really complicated at times. With so many policies and providers, how can you possibly know which is right for you?

Thankfully, Pet Insurer does all the heavy lifting here. You simply tell them where you live and some details about your pet, and they will show you the most competitive insurance quotes for your area.

So it’s basically like Expedia, except for insurance for cats and dogs.

If nothing else, they give you the choice of spending countless hours online researching and comparing offers. Or letting their algorithm do all the research for you.

Over the last ten years, over 1 million people have taken the Pet Insurer route. Price comparison sites are a dime a dozen in most industries, but not so much concerning pet insurance. So, innovation is a plus in their favor.

There’s also the tiny detail that they pay their affiliates a flat $100 commission per sale. Finally, they also offer a white-label pet insurance product—this could be ideal for affiliates or e-commerce sites with a lot of traffic and an established brand.

URL: Pet Insurer affiliate program
Commission: $100 per sale
Cookie duration: 90 days

9 PDSA Pet Insurance

Most of you will understand that pets are family, which is true regardless of your financial status. But the less fortunate members of society can’t always afford to care for their pets as much as they’d love to.

The People’s Dispensary for Sick Animals (PDSA) has been filling that gap since 1917 when Maria Dickin first established it.

Since then, this charity has grown to operate 48 pet hospitals across the United Kingdom, providing almost 3 million veterinary treatments each year—all free of charge.

Providing charitable services is expensive, so the PDSA also sells pet insurance to help cover the costs of caring for millions of cherished pets each year.

You have the opportunity here to support a great charity while also earning affiliate commissions. How much?

Considering this is a charity, the £15 (US$18) they pay for each confirmed insurance policy is actually pretty decent. It’s not the highest payout in this roundup, but that’s not always the only thing that should matter.

URL: PDSA affiliate program
Commission: £15 per sale
Cookie duration: 30 days

10 Agria Pet Insurance

This is another program for our UK and European Authority Hackers. Agria Pet is a Swedish pet healthcare company that opened in the UK in 2009. However, it has been caring for animals since 1890.

Their pet insurance policies are flexible, allowing you to choose the coverage you need for your best friend. Each policy covers up to £12,500 per year in vet fees, which is more than enough to cover the vast majority of annual bills.

It is worth noting that they’ll still insure your cat or dog even after developing a severe health issue. Most insurers won’t. So, this is a lifetime pet insurance policy for your four-legged friend.

So, how much can you earn promoting this pet insurance company? Well…that’s a good question – we’ll update this article once we hear back from them.

URL: Agria Pet affiliate program
Commission: TBC
Cookie duration: 30 days

Over to You

As you can see, this sub-niche of the insurance industry can be very, very lucrative.

Several pet insurance affiliate programs here pay up to $100 per lead.

But are you facing much competition if you build a site in this niche?

It’s difficult, but you can still target hundreds of low-competition pet insurance keywords.

So those keywords combined with $25 – $100 payouts could result in a very profitable affiliate business.

That sounds good, but you have no idea where to begin.

Nobody does at first.

We invite you to our free training class on setting up your first affiliate site.

We cover all the basics you need to get up and running.

And it doesn’t cost a single cent.

Interested?

Cool – shoot us your best email address, and we’ll get an invite back to you ASAP.