The sleep niche has near-universal appeal, high-ticket products, and the opportunity to earn three-figure commissions from a single sale.

That’s all thanks to some highly lucrative sleep affiliate programs.

Consumers are prepared to pay big money for the promise of a good night’s sleep, with mattresses often selling for $2,000+. Even pillows can cost well over $100. And with commission rates of 5%+, there’s real earning potential here.

However, not all sleep affiliate programs are worth your time, so we studied the niche to find those with the best products and affiliate terms. Here’s what we found…

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1 Saatva

Did you know shipping mattresses in a box can destroy the coils and reduce the product’s lifespan? Or that it can cause the mattress foam to break down?

Fortunately, that’s not a problem for Saatva, because the company makes handcrafted, made-to-order mattresses and ships them in factory-fresh condition (i.e. without jamming them into a box). This helps explain the brand’s 98% customer satisfaction score and 4.5-star rating on Trustpilot — higher than rivals like Casper and Nectar Sleep.

All Saatva mattresses come with a lifetime warranty, free shipping, free mattress removal, and a 365-night home trial.

Saatva’s affiliate program is available through two networks: Partnerize and ShareASale.

Network	Network	Cookie Duration	Market	URL
ShareASale	3%	90 days	US only	Sign Up
Partnerize	3%	180 days	US only	Sign Up

Products/Services sold: Handcrafted mattresses, furniture, rugs, bedding, bath products

2 WinkBeds

Innerspring mattresses are popular with “hot sleepers” because the built-in coil unit provides plenty of airflow. Not only that, but they offer plenty of bounce, giving them a traditional feel that’s quite different from your average memory foam mattress.

And who makes the best innerspring mattress?

WinkBeds is a strong contender, rated by the New York Times’ Wirecutter product review site as the #1 innerspring mattress four years in a row. Despite its high build quality, WinkBeds offers surprisingly affordable prices that are often three to four times less than standard retail stores.

The brand offers four firmness options and provides free shipping, a 120-night sleep trial, and a full lifetime warranty on all orders.

Sign up for WinkBeds’ affiliate program through ShareASale to receive a 30-day cookie window and a 7% commission rate. With an average order value of $1,600+, that’s equivalent to $112 per sale.

URL: WinkBeds affiliate program
Commission rate: 7% per sale
Cookie duration: 30 days
Products/Services sold: Luxury (affordable) mattresses, bed frames, bedding
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): US only

3 Casper

Casper is the biggest name in US online mattress sales, holding a 37% market share.

Of course, brand awareness doesn’t necessarily reflect quality. Casper is one of those bed-in-a-box companies — and, as we’ve already explained, cramming a mattress into a box can adversely affect the product’s lifespan. Still, Casper customers don’t seem to mind much, with the company notching up over 100,000 five-star reviews.

Casper mattresses are backed by a 10-year limited warranty and a 100-night trial and come with free, no-contact delivery.

Given its market-leading status, you probably won’t be shocked to learn that Casper’s affiliate program isn’t the most generous in the sleep niche, only offering a 30-day cookie window and commissions of up to 2.4% per sale.

Still, the strength of its brand is a big trust factor, which should help you close the deal.

Network	Commission	Cookie Duration	Market	URL
Impact	2%	30 days	US, CA	Sign Up
FlexOffers	1.2% – 2.4%	30 days	US, CA	Sign Up

Products/Services sold: Mattresses, pillows, furniture, bedding, accessories

4 Brooklyn Bedding

Confusingly, Brooklyn Bedding is based in Arizona, not Brooklyn.

What’s not confusing is the quality of its premium mattresses, which have won a host of awards from big names like CNET and Forbes. The brand has been particularly praised for its hybrid mattress technology and cooling mattresses.

One of our favorite things about promoting Brooklyn Bedding is its online sleep quiz, which helps would-be customers find their perfect mattress based on their personal style and sleep position. It’s a fantastic landing page to point your affiliate links at.

Also, be sure to mention the 120-night free trial, 10-year warranty, and free shipping.

Brooklyn Bedding’s affiliate program – available through Skimlinks – pays a generous 10% commission and offers a lengthy 90-day cookie window.

URL: Brooklyn Bedding affiliate program
Commission rate: 10% per sale
Cookie duration: 90 days
Products/Services sold: Mattresses, accessories
Payment methods: Direct deposit, PayPal
Market(s): US, CA

5 Mattress Firm

So far, we’ve focused on direct-to-consumer mattress brands. But what if your audience wants to compare mattresses from multiple brands?

In that case, Mattress Firm is the retailer for them. It sells mattresses from multiple manufacturers — including Beauty Rest, Nectar, and Tempur-Pedic — and stocks various other sleep-related products.

Mattress Firm has the largest geographic footprint of any multi-brand mattress retailer in the US, giving it superb brand awareness. The company offers free delivery and a 120-night sleep trial with all orders.

The company’s affiliate program pays a standard commission of 4%, although it claims affiliate partners can earn rates of up to 8%. With an average order value of $660, you’re looking at commissions of around $25 – $50 per sale.

Want tips on how to improve your campaign performance? Get in touch with Mattress Firm’s dedicated affiliate management team.

URL: Mattress Firm affiliate program
Commission rate: 4% – 8% per sale
Cookie duration: 30 days
Products/Services sold: Mattresses, box springs & bed bases, pillows, bedding, furniture
Payment methods: Check, direct deposit, Payoneer
Market(s): US only

6 Silk & Snow

Next up in the world of mattress-in-a-box companies is Silk & Snow, a brand with an eco-friendly slant. It promises to only partner with manufacturers that promote eco-conscious manufacturing — a valuable selling point given that half of consumers believe brands should take the lead on delivering sustainable change.

This environmentally conscious approach doesn’t affect product quality. All Silk & Snow mattresses are made from premium materials, including high-density memory foam and pure steel double-tempered coils.

They’re pretty affordable, too, and come with a 15-year warranty, a 100-night trial, and free shipping.

Silk & Snow’s affiliate program is managed through ShareASale and pays a generous 10% commission per sale, with a 60-day cookie window. Its average order value is around the $350+ mark, so you can expect a typical commission of $35 or more per sale.

URL: Silk & Snow affiliate program
Commission rate: 10% per sale
Cookie duration: 60 days
Products/Services sold: Mattresses, furniture, sheets, bedding, bath towels & robes
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): US, CA

7 Layla Sleep

Mattresses made from copper-infused foam have high absorption rates and are great at releasing moisture fast, which might improve sleep quality by keeping temperatures down. Meanwhile, flippable mattresses allow you to choose from two different firmness options, giving you greater control over your sleep.

And guess who sells the world’s only flippable, copper-infused mattress? That’s right, Layla Sleep!

Layla offers free shipping and a 120-night free trial on all mattresses, which is standard practice in the mattress industry, but still a valuable trust factor.

Now let’s get to the good stuff: the Layla Sleep affiliate program. It has a 120-day cookie window — the joint-longest of all sleep affiliate programs we’ve reviewed — and its commissions are pretty generous, too, starting at 5% and rising to:

8% for sales of 10 – 19 mattresses per month
10% for 20 – 34 sales per month
12% for 35 – 49 monthly sales
15% for 50+ sales per month

You also get a juicy $100 cash bonus for referring your first sale within 30 days of joining the program.

With an average order value north of $550, this is potentially one of the highest-paying affiliate programs in the sleep niche.

URL: Layla Sleep affiliate program
Commission rate: 5% – 10% per sale
Cookie duration: 120 days
Products/Services sold: Mattresses, pillows, bed bases, bedding, weighted blankets, accessories
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): US, CA

8 Eli & Elm

Enough of all those mattress brands and retailers. Let’s look at a totally different sleep-related sub-niche: pillows.

Eli & Elm is at the premium end of the pillow market, with prices starting around the $110 mark. But they’re apparently worth the money, with the Sleep Foundation naming the brand in their roundup of the best pillows of 2023.

Whatever your preferred sleeping position, Eli & Elm pillows are adjustable to your needs and offer cooling properties to help you enjoy a better night’s sleep. And if they don’t do the job, you can take advantage of the 45-day return policy. All US orders also include free shipping and a five-year warranty.

The Eli & Elm affiliate program has a 120-day cookie window and pays commissions of 20% per sale — some of the most generous terms in the sleep industry. Average orders hover around $130, so expect average commissions of approximately $26 per sale.

Even better, the brand offers a frankly ridiculous new affiliate partner promotion: sell 25 bed sheets in your first 30 days after being approved to pocket a one-off $1,000 cash bonus.

URL: Eli & Elm affiliate program
Commission rate: 20% per sale
Cookie duration: 120 days
Products/Services sold: Pillows, bed sheets, weighted comforters
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): US only

9 Avocado Green Mattress

We’ve already mentioned how consumers favor eco-friendly brands — and Avocado Green Mattress is one of the best. It’s among relatively few brands globally to become Zero Waste Certified, which basically means it reuses or recycles the vast majority of materials.

Not only that, but each Avocado mattress is handcrafted in California from nontoxic materials sourced from first-rate domestic and international sources, including certified organic farms in Guatemala and India.

All of this has helped Avocado become the first Climate Neutral certified mattress company. Impressive stuff! So if your audience cares about environmental matters, Avocado Green Mattress is an excellent brand to promote.

Speaking of which, the brand’s affiliate program — available through Impact — pays commissions of up to 5% per sale, with a 60-day cookie window.

URL: Avocado Green Mattress affiliate program
Commission rate: 5% per sale
Cookie duration: 60 days
Products/Services sold: Quality mattresses, mattress toppers, mattress protectors, bedding, various other sleep products
Payment methods: Check, direct deposit, international direct deposit, PayPal
Market(s): US only

10 Birch Living

Anyone who’s bought a mattress or furniture online will be only too aware of off-gassing, the noxious release of harmful chemicals — otherwise known as volatile organic compounds — from new products.

If that sounds unpleasant (and it should), Birch Living could be the mattress brand for you because it uses zero polyurethane-based foams, which means absolutely no off-gassing. Hooray!

Birch is owned by homeware ecommerce giant Helix, which also operates the eponymous Helix Sleep and Allform, a custom couch brand. It offers a 100-night sleep trial, a 25-year warranty, and free shipping on all mattress purchases.

The Birch Living affiliate program offers a 90-day cookie window and a 5% commission rate. Affiliates can tap into various promotional tools and resources, including deep product linking, a product catalog, and unique promo codes.

URL: Birch Living affiliate program
Commission rate: 5% per sale
Cookie duration: 90 days
Products/Services sold: Mattresses, pillows, bed bases, bedding
Payment methods: PayPal, check, wire transfer, direct deposit, ACH transfer
Market(s): US only

11 SONU Sleep

Two in five Americans sleep on their sides — more than double the proportion of back or stomach sleepers. That brings us neatly to SONU Sleep, which claims to sell the world’s first mattress designed specifically for side-sleepers.

It’s hard to explain how the SONU Sleep System works, but essentially, there’s a trench running almost the full width of the mattress, where the pillows go. If you’re sleeping on your right side, you stick your right arm and shoulder into the trench, which apparently helps the alignment of your spine.

Sounds kind of weird, but the SONU Sleep System has won some high-profile fans, including baseball outfielder Dylan Crews, UFC star Brendan Allen, and Olympic volleyball player Kim Glass.

The SONU Sleep affiliate program has a 90-day cookie window and pays a standard commission of 5% per sale, although higher rates and bonuses are available based on performance.

SONU sells big-ticket products, with mattress prices starting at $2,699, so you can expect to pocket $130+ per mattress sale.

URL: SONU Sleep affiliate program
Commission rate: 5% per sale
Cookie duration: 90 days
Products/Services sold: Mattresses, pillows, bedding, bed bases
Payment methods: Check, direct deposit, international direct deposit, wire transfer, Payoneer
Market(s): US only

Want to learn more about the sleep niche landscape? We did a deep dive into the sleep niche on our podcast. Check it out below.

Conclusion

We love the sleep niche.

Even though you’re promoting high-ticket products, the commission rates are pretty high, so it’s totally possible to earn a three-figure commission from a single transaction. You (generally) get a long cookie window to close the deal.

However, if you’re going to earn money as a sleep affiliate, you need to build a reliable traffic stream. In short, you need an affiliate website.

Not sure where to start? We can help.

Sign up for our free training to discover seven secrets to building high-converting affiliate websites, including how to build backlinks without spending a single cent!